Joseph Turow— It’s said that a frog placed in a boiling pot of water will escape, but if the water is slowly heated the frog will habituate and eventually die. Although scientists dispute the accuracy of this statement, no one in the audience of marketers objected—or even said it was
Joseph Turow— “Bricks and mortar is dead; long live bricks and mortar!” This was the surprising theme that emerged from the sprawling 2014 Internet Retailer Conference and Exhibition, reported Laura Heller, editor in chief of the online trade magazine FierceRetail. Everybody in retail had previously been emphasizing only the tremendous advantage that
Your personal data isn’t safe even when you shop offline. Retailers are tracking your behavior and evaluating your value as a customer in physical stores. Privacy expert and author Joseph Turow discusses the ways they are doing this and what you can do to protect your privacy.
Your personal data isn’t safe even when you shop offline. Retailers are tracking your behavior and evaluating your value as a customer in physical stores. Privacy expert and author Joseph Turow discusses the ways they are doing this and what you can do to protect your privacy.
Advertising used to be simpler. Before the birth of cable television and the Internet, advertisements and commercials were broader entities, built for broader channels. But because we have the ability to be increasingly selective in what we consume, advertisers, marketers, and data collectors also have the ability to increasingly discern
Popular wisdom says that, on the web, the consumer is king. With endless search ability, we can find products, compare prices, and shop with far more freedom than we might in a brick-and-mortar shopping mall. However, in his book The Daily You: How the New Advertising Industry is Defining Your
Follow @yaleSCIbooks We’re starting off the New Year by taking a close look at where we are, how we got there, and what we can do to change. This month we’ll be covering new books like Austin Troy’s The Very Hungry City, examining energy and economic sensibilities for cities and
Sarah Underwood— For me, there are two outstanding features of Dillon, South Carolina. One is that savvy out-of-staters like me drive several miles below the speed limit. The other is the South-of-the-Border theme park. Nearly every summer of my life, my family drove from Northern Virginia to Myrtle Beach, South